Upcoming Lecture at the Korean Studies Department: Lecture by Jessica Gienow-Hecht: "Granny Goes to Abu Dhabi: How Authoritarian States Market Themselves Abroad (& Why Some Are So Good at It)"
Abstract:
Prof. Jessica Gienow-Hecht will give her lecture on illiberal place branding, specifically how illiberal states pitch or market their image worldwide. We recommend the audience read Prof. Gienow-Hecht's article in advance: Jessica Gienow-Hecht, 'Nation Branding: A Useful Category for International History,' Diplomacy & Statecraft 30, no. 4 (2019): 755-779. (https://www.tandfonline.com/doi/full/10.1080/09592296.2019.1671000)
For more information, please see here.